Clean Beauty Approval Process

1) Our team of beauty experts, makeup artists, aestheticians, naturopaths and beauty experts extensively research and review all of our products to test efficacy, texture and experience.

2) They then scour the ingredient labels and test formulas for weeks.

3) The products are then passed on to our Cosmetic Chemist who technically clears ingredients to be ‘clean’ (safe to use without harmful effects to your body). Clearing of ingredients is made in conjunction with the EWG (Environmental Working Group) list.

4) Brands are required to share information on ingredient sourcing, manufacturing processes, compliance, certifications and to back up claims made about their products. They also have to share INCI lists for ingredient checking.