At Clean Beauty Collective we’re always on the hunt for new clean beauty heroes to add to our always-growing offering. Read on for three of our newest arrivals, and why they need to be on your radar right now…

Introducing: evre

Based in Auckland, New Zealand, the evre brand was created after founder Maree Glading saw a gap in the market for pure, clean, and gentle skincare designed specifically for pre-teen and teen skin. A passionate clean beauty junkie, she told us she has always had “high standards for what I put on my own skin, and I know that there are a lot of other mums out there just like me who don’t want their daughters compromising on what they use either. It is such a delicate age, where your hormones are all over the show and your body is changing rapidly. It is important that you use non-toxic, clean ingredients that won’t interfere with that development”.  

All evre products are certified palm oil-free, and the company is also working towards its BCorp certification. Maree wanted to create a brand that is not only planet-friendly, but which provides a platform for education and shares tools for improving self-care, even if it is in just a small way. She and the evre team have committed to donating two percent of all sales to Youthline, and they work closely with them to fulfill their purpose.

Product to try: It’s A Vibe Kiwi & Avo Face Mud Mask. With Kaolin Clay to draw out excess oil, sebum, and impurities from the surface of the skin to help cleanse and clear pores, this beauty is also hydrating, making it a great choice when you have congestion.

Introducing: FYNE Body 

Founded in Australia, FYNE Body has a unique approach to its products and a mission to elevate, enable and give confidence to women around the globe. Their most applauded product is the FYNE Eyelash Enhancing Serum, which will give you naturally dramatic lashes by activating the hair follicle to promote rapid growth, making them grow longer, thicker, and fuller. Safe for sensitive eyes, contact lens wearers and for use on lash extensions, it’s also formulated to nourish and repair your lashes. It is packed with vitamins, minerals, and peptides that help to stimulate, strengthen and condition the eyelashes. Oh, did we mention it also works equally as well on brows?

​FYNE has also created a new Eyelash Enhancing Mascara, which was crowned Australia’s leading natural mascara and sold over 1,000 units in its first week on sale!

Introducing: Smile Makers

Founded by two Swedish entrepreneurs who met while working together at Procter & Gamble in Stockholm on consumer goods brands like Olay and Wella, Smile Makers creates vibrators that are designed to normalise the perception of sexuality. They do this by breaking taboos around sex and masturbation; designing vibrators and lubricants for the female pleasure anatomy; and developing pleasure-positive sex education at every turn.

Officially launched in 2013 but in the concept stages as far back as 2002, Smile Makers aims to right the wrongs of unpleasant experiences when shopping for sexual wellbeing products and is a breath of fresh air in an industry that still doesn’t seem to address the opinions, needs or desires of women. The idea was simple – a trusted and open adviser for sexual awareness and education with the best product experience. A brand that women love and sold in everyday environments where women love to shop already, never in sex shops. 

Conscious of a huge untapped market, the Smile Makers team got to work on creating a brand that would open up the conversation around female sexuality, make it fun, and challenge the idea that female pleasure should revolve around a male perspective on what it might look like. 

From releasing a cocktail of hormones in the body that boost the mood and reduce cortisol levels, to alleviating pain and enhancing sleep, the benefits of self-pleasure are numerous – and within easy reach. All that’s required is knowledge of your own body, so take the famous Smile Makers quiz now and see which model is the one for you!

Want more clean beauty? We’ve combed the globe to bring you the best natural, clean, and animal-friendly beauty around. You can explore these brands and more, right here.