CBD : what’s all the hype?

Cannabis-based beauty is all the rage in the US and is set to be a real game-changer for Kiwis soon as the legal status of medicinal cannabis production and consumption is evolving fast.  So what’s the big deal with CBD?

Firstly, let’s debunk a myth here. CBD won’t get you high

CBD, or cannabidiol, is the most abundant, non-psychoactive cannabinoid – a natural compound – found in the cannabis plant.

Unlike stoners’ favourite cannabinoid THC, CBD, which is derived from hemp and not marijuana, is non-psychotropic and non-intoxicating (no euphoric buzz with CBD, sorry). It also boasts many health benefits, such as pain and inflammation reduction to name few, which is why the medical field has been so interested in developing health products containing CBD oil for a while now.

So why is it worth considering making this green powerhouse a beauty staple and what should you know before you google it and order the first product you find?

It’s nutrient-rich

CBD oil is rich in antioxidants, amino acids and Omega 3 and 6 fatty acids, so it is full of goodness. These essential nutrients help to fight free radicals and to protect your skin’s natural elasticity and texture. Plump, firm and smooth skin, yes, please!

It’s a natural anti-inflammatory

Inflammation is the cause for many skin ailments and our busier, increasingly stressful lifestyle only worsens the issue. In fact, according to reports from the World Health Organization (WHO), there are more people suffering from inflammation-induced problems now than ever before.

With arthritis on the rise, CBD oil has been successfully used in pain management and to help both to decrease joint inflammation and to protect nerves.

If skin is your main concern and you suffer from dermatitis, roseacea, psoriasis or just dry skin or even acne, CBD oil can help reduce inflammation and make your life more comfortable too.

It’s eco-friendly

Hemp grows fast, thrives naturally and helps the soil stabilise and regenerate itself.  In some countries, it has actually been used to control erosion for a long time.

It has also been considered as a serious renewable energy source as it grows easily on dry soil and its carbon emission is on the lower end of the scale. In fact, its low environmental impact and sustainable farming makes it a real eco rock star. That fact only wins major points, right? Because who doesn’t love the idea of a naturally eco-friendly beauty solution?

Not all ‘cannabis’ beauty products are actually good

Like with anything popular, there are fakes. So always check the ingredients list and only choose a product that actually contains CBD or cannabidiol versus being packaged as ‘cannabis seed oil’ as usually these products are riding the popular CBD wave but don’t actually contain CBD, which means you actually don’t get the benefits of CBD.

It’s a great little helper but it’s no miracle cure

Even if CBD oil is touted as a miracle cure by many influencers and seems to have been added to anything from lattes to pancakes in health meccas like LA or Brooklyn, like with any new health trend, there is always a disconnect between the somehow unrealistic expectations or promises and the actual results. So yes, it has a plethora of great skincare – and health – benefits but don’t expect it to cure all your problems. Just think of it as a great, healthy, plant-based skincare and health option.

Are you feeling ready to navigate the wave of CBD oil products set to take our Kiwi beauty shelves by storm now?