About The Founder
05/04/2021 2022-08-20 14:44About The Founder
Our collective is growing larger by the day. Clean Beauty Collective has gone from a beauty destination to a place where we can come together as a community to inspire, educate and provide a collective voice to fight for clear global industry standards."
Fleur Insley Founder
Self-confessed beauty junkie and
clean beauty advocate.
Fleur Insley is the owner and founder of Clean Beauty Collective, a self-confessed beauty junkie and clean beauty advocate.
Fleur is an expert in all things clean beauty having tried and tested hundreds of brands and products globally during her ongoing quest to find the very best for other New Zealand women. During her 20 years working for the world’s biggest beauty brands, Fleur travelled the world testing, using and researching ingredients and brands. Her acquired knowledge, and a realisation that the physical and online space she wanted to shop natural beauty in New Zealand didn’t exist led her to create Clean Beauty Collective.
Fleur has thoughtfully curated the very best non-toxic, cruelty-free, high performance and cult clean beauty products. This has led to Clean Beauty Collective fast becoming New Zealand’s go-to destination for the best of clean beauty from local brand and those around the world. Her curation favours active evidence-based and intelligent formulations that go beyond just natural and actually surpass their mainstream equivalents.
As an advocate for clean beauty, Fleur is passionate about change within the beauty industry and all Kiwi’s having access to quality clean products and ingredient education.
Soon I left my corporate job and immersed myself in the world of clean beauty which further fuelled my desire to eat and live more cleanly. It became my mission to curate the largest collection of safe, non-toxic, clean indie and luxury beauty products from around New Zealand and the globe.
I travelled to international trade shows and clean beauty retailers Credo Beauty and The Detox Market in Los Angeles. For me it was like an ‘aha’ lightbulb moment as it’s like all the pieces of the puzzle finally fit together! While I sat in the plane on the way home from LA with my mind buzzing, it was more of case of ‘why not?’. The more I thought about it, the more I was convinced that Kiwis would be welcoming of creating this new platform, especially as so many of us in NZ are motivated to purchase natural beauty products and have been looking internationally to do so.
I hunted down the best products, continued researching about everything from ingredients to regulation, began building relationships with reputable brands. Back then clean beauty still felt like a secret, and I wanted to help share it. That’s when I started dreaming up the idea of a store for Kiwis who simply want the best, cleanest beauty. We deserve products that work without putting our health (or the planet) at risk.”
Fleur xx
Fleur's favourites
Paume Probiotic Hand Balm
or 6 weekly interest-free payments from $10.50 with
BYBI Night Nutrition 60ml
or 6 weekly interest-free payments from $7.67 with
Chloe Zara Hair Silk Hair Wash
or 6 weekly interest-free payments from $4.17 with
evre Wake Me Up Watermelon & Rose Face Mist
or 6 weekly interest-free payments from $10.33 with
Aleph Concealer / Foundation 2.0
or 6 weekly interest-free payments from $8.67 with
People4Ocean Sunscreen Vegan SPF50
or 6 weekly interest-free payments from $5.00 with
BYBI Bakuchiol Booster 15ml
or 6 weekly interest-free payments from $5.00 with
Dust & Glow Powder Based Body wash
or 6 weekly interest-free payments from $7.50 with
Henne Organics Luxury Lip Tint Bare
or 6 weekly interest-free payments from $4.98 with
Ethique Lipstick – Snapdragon Rosy Mauve
or 6 weekly interest-free payments from $5.83 with
BYBI Bright Eyed Eye Cream 15ml
or 6 weekly interest-free payments from $9.67 with
BYBI C-Caf Cream 60ml
or 6 weekly interest-free payments from $6.67 with