Organic children’s brand Gray Label and natural perfume house Abel Odor have come together to create a 100% natural eau de parfum for new and expecting mothers.
Recognising the transformational journey that mothers go through during pregnancy and later into motherhood, the brands founders – mothers themselves – set out to create a fragrance specially designed to bring peace.
The fragrance was created by French perfumer Fanny Grau, partner of Abel Nose Isaac Sinclair. Pregnant with their second son during the creation process, Grau selected ingredients for the beauty of their scent profile, as well as their healing properties. Calming rose, energising orange blossom, ginger for its anti-nausea properties and sandalwood for grounding.
Created by mothers, for mothers.
‘NURTURE is a soft, calming fragrance that reminds a mother to take care of herself while also taking care of her little one.’
Gray Label founder, Emily Gray.